Showing posts with label NYC Condom. Show all posts
Showing posts with label NYC Condom. Show all posts

Wednesday, March 10, 2010

Turn it On

By baad lamb

The winning NYC condom design has been
announced. The internationally understood push-the-button-and-turn-it-on symbol clearly suggests a different tactile activity when used on a condom.

As a bold graphic on a condom wrapper, I like it. The easy double and triple entendres just keep coming and coming. As a New York-centric design, I’m not feeling it.

But the 30 second commercial spots in jazz, Latin and hip-hop versions are catchy, colorful and fun, and of course every version features a male couple in the mix.


Below is the subway poster ad to be used in the East and West Villages.

NYC distributes 3 million free condoms a month. How many of them did you use?